Our Approach to producing Best-in-Class Packaging and Product Labels
Types of Product and Packaging Labels
Product and packaging labels fall in different categories and legal requirements differ by country and industry. In general, important categories are:
- Information about the manufacturer, such as the country of manufacture
- Guidelines and directions on how a product can be operated safely. This may include temperature ranges that allow for a safe usage of the product.
- Handling guidelines: This includes labels such as "Fragile," "Do Not Bend," or "Handle With Care".
- Warning and safety labels: This category is very important, in particular for products that could pose a hazard to certain users, such as children. Products that could pose a choke hazard, a drowning hazard or an electrical hazard are examples of products that may require such labelling.
- Energy efficiency ratings.
Requirements of Different Markets & Industries
Applying the appropriate labels depends on the target market, your respective industry and the intended use of a product. For many product types, such as electronic products clear standards exist and adhering to them is important to ensure full legal compliance. The legal requirements for accurate labelling can be confusing and also legal requirements may change over time, as new guidelines and legislation is introduced. Due to our extensive experience across multiple product categories including household appliances, audio and video equipment, power tools, machinery, medical devices, assembly items and toys we are able to provide you with accurate and up-to-date packaging and product labels.
Importance of Packaging and Product Labels
Labels are important for three reasons: to ensure fully legal compliance, to improve customer experience and to ensure appropriate handling.
Legal compliance is obviously important for any brand. Legal exposure and product recalls do not only result in significant cost, they can also harm a brand’s reputation. Customer experience is equally important. As shoppers' attention spans get shorter they look for easy ways to compare different products. Providing information in a clear and standardised way helps them achieve that. Missing information on the other hand may impose barriers to purchase and affect sales negatively. The last aspect is the appropriate handling of products. Especially for sensitive products, such as medical devices it is important that supply chain partners can follow clear and easy-to-understand instructions as to how to handle your products.
Legal compliance is obviously important for any brand. Legal exposure and product recalls do not only result in significant cost, they can also harm a brand’s reputation. Customer experience is equally important. As shoppers' attention spans get shorter they look for easy ways to compare different products. Providing information in a clear and standardised way helps them achieve that. Missing information on the other hand may impose barriers to purchase and affect sales negatively. The last aspect is the appropriate handling of products. Especially for sensitive products, such as medical devices it is important that supply chain partners can follow clear and easy-to-understand instructions as to how to handle your products.
Our Extensive Expertise
Given our extensive experience across a wide range of industries and markets, we are very familiar with the varying requirements, guidelines and also best-practices of different product categories. Having worked extensively with household brands such as Amazon Basics, Kingfisher or Lidl we are in a position to provide you with a turnkey solution that covers all areas of product and packaging labelling. We have access to an extensive portfolio of industry labelling standards and stay up to date on the latest regulatory changes to make sure that your business is not exposed to legal risks stemming from non-compliant labelling.
